A
hyperlink is a way for users to navigate between pages on the internet. Link
Building is a process of acquiring hyperlinks from other websites to our own so
that user can read or watch related post or video. In simple words, it is a
process of interlink of pages of your own website or interlink between your
website with other. For example, if you have real estatewebsite than you can
interlink those websites who provide housing/commercial loan. Link Building is
one of the processes of Search Engine Optimization (SEO). It made with two
words, Link + Building. Link means URL or hyperlink which is a kind of Anchor
Text This process called Link Building. It is a practice to promote your own
website to other websites. SEO
Linkbuilding
Why Link
Building required:
Link Building is a
process which uses to increase traffic on your website and to show your website
on the top in search engine. Search engines are Google, Yahoo, Bing, Baidu, etc. Search engines
use links to crawl the web. Search engine will search the links between the
individual pages on your website and then search engine will crawl the links
between entire other websites.
When Google fetch
entire page of website, it’s called crawling. It is done by software called
Crawler or Spider. Google’s algorithms are very complex and always evolving
which determine the rank of a website. Generally speaking, the more
high-quality websites that link to you, the more likely you are to rank well in
search results. Wikipedia is the best example. It has so many links in every
page and the result is Wikipedia always on top in search engine.
How to get other
sites to link to you
There are few points
of link building strategies where you can get external websites link to yours:
§
Content Creation & Promotion – Content creation is the most powerful
tool. Content should be meaningful, unique, simple and natural. Actually
content should be in your words. There should be flow in contents so that
people can understand. Than people will naturally want to reference and link to
and do promotion about it.
§
Reviews & Mentions – Put your product, service, or site in
front of influencers of same industry so that they can also review and can
comment. This is also one of the best tool.
§
Links from Friends & Partners – Do promotion of your website with
people you know and people you work with to link to your site. Advertise your
product as much as you can. The way could be anything like mouth to mouth
publicity, Face Book, WhatsApp, Twitter, Instagram, etc.
These are some of the
tools where you can work upon and you will get results.
Link Anchor Text:
Anchor text is the
clickable text section of a link. This is the best way of Link Building. Google
uses anchor text as a ranking signal. If you have many keywords of your link in
a single page than there are chances to get higher rank of that page by search
engines. If you enter “Click here” link in your post on web page than there are
more possibilities for visitors to visit your website.
Example of an
anchor link
Not everyone will want
to read everything on a page. They may want to jump to a summary or go straight
to a particular topic. For example if there is a link like “Go to End” and
reader clicks on this link, reader will directly go to the end of the page.
This link will skip everything.