A hyperlink is a way
for users to navigate between pages on the internet. Link Building is a process
of acquiring hyperlinks from other websites to our own so that user can read or
watch related post or video. In simple words, it is a process of interlink of
pages of your own website or interlink between your website with other. For
example, if you have real estatewebsite than you can interlink those websites
who provide housing/commercial loan. Link Building is one of the processes of
Search Engine Optimization (SEO). It made with two words, Link + Building. Link
means URL or hyperlink which is a kind of Anchor Text This process called Link
Building. It is a practice to promote your own website to other websites.
Why Link
Building required:
Link Building is a
process which uses to increase traffic on your website and to show your website
on the top in search engine. Search engines are Google, Yahoo, Bing, Baidu, etc. Search engines
use links to crawl the web. Search engine will search the links between the
individual pages on your website and then search engine will crawl the links
between entire other websites.
When Google fetch
entire page of website, it’s called crawling. It is done by software called
Crawler or Spider. Google’s algorithms are very complex and always evolving
which determine the rank of a website. Generally speaking, the more
high-quality websites that link to you, the more likely you are to rank well in
search results. Wikipedia is the best example. It has so many links in every
page and the result is Wikipedia always on top in search engine.
How to get other
sites to link to you
There are few points
of link building strategies where you can get external websites link to yours:
§
Content Creation & Promotion – Content creation is the most powerful
tool. Content should be meaningful, unique, simple and natural. Actually
content should be in your words. There should be flow in contents so that
people can understand. Than people will naturally want to reference and link to
and do promotion about it.
§
Reviews & Mentions – Put your product, service, or site in
front of influencers of same industry so that they can also review and can
comment. This is also one of the best tool.
§
Links from Friends & Partners – Do promotion of your website with
people you know and people you work with to link to your site. Advertise your product
as much as you can. The way could be anything like mouth to mouth publicity,
Face Book, WhatsApp, Twitter, Instagram, etc.
These are some of the tools
where you can work upon and you will get results
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